Social Media Management and Strategy

COURTNEY NOE

ALL THINGS INTERNET

social media, website design + press

STILLWEATHER SPIRITS SOCIAL MEDIA

some of my fav posts

caption:

Barrel rested gin? Yes, we're serious!

Our gin got cozy —tucked into rum barrels for a nap and

woke up with deliciously rich, smooth flavors. Think of it

as gin on a spa day, soaking up caramel and vanilla

notes from the barrel's 'aromatic oils.' So next time

you're sipping, remember: even gin needs a beauty rest! 😴✨

Our American Sunset Gin is a limited release, so don’t

sleep on it! Order now through our 🖇️ in bio or pop into

a liquor store in Oregon to grab a bottle.

#BarrelRestedGin #SpaDayForSpirits

#DeliciouslyDifferent

SERVICES:

CONTENT CREATION, COPY, social media management, BLOGS + SEO, PRESS & EXPERIENTIAL MARKETING

caption:

See you at the ball game?

We will be at the Pickles Baseball game on Friday (7:05 PM start, ya hear?).

You’ll get to taste Stillweather gin, and any online orders placed during the game will receive 10% off! Surprise your future self with a gin delivery right to your door.

Gin and baseball. We think that’s a home run.

caption:

Our American Sunset Gin is a blend of our award-winning American Gin that is then rested in ex-rum barrels for a beautifully rich, sipping experience.

Bright ginger, creamy vanilla, and silky tannins blend with our signature juniper and zesty orange marmalade notes.

This full-bodied gin is perfect neat or as the star of your favorite cocktail.

Available for purchase online and in liquor stores throughout Oregon!

Now that’s what we call a sunset.

caption:

This is kind of a big DILL. (sorry we had to)

You heard it from Dillon himself. We will be at the Pickles game THIS FRIDAY!

You’ll get to taste our gins, and any online orders placed during the game will receive 10% off!

Wowie zowie! Drop a ⚾️ in the comments if you’ll be in attendance.

See you at the field 🧢

#portlandpickles #baseball #portlandoregon #pickles #dillonthepickle #stillweathergin #shoplocal #shopsmall

website design + copy

Wild revival

website design

NEW DAWN DISTILLING

CASE STUDY-SOCIAL MEDIA

The American Distilling Institute (ADI) is the oldest and largest organization of small-batch, independently-owned distillers in the United States. Founded in 2003 by Bill Owens, the organization has grown from a few dozen distillers to more than 1,000 paid members. In 2015, more than 1,500 people

attended ADI’s 13th Annual Distilling Conference and Vendor

Expo in San Diego, CA.

ADI CAME TO ME WITH THE GOAL TO

INCREASE AUDIENCE ENGAGEMENT

ADI aimed to achieve a steady presence

on Facebook, Instagram, LinkedIn and

Twitter. We delivered monthly calendars,

community management and reporting against those KPIs.

organic

3.9%

impressions

For ADI’s three primary properties (Instagram,

Facebook, & LinkedIn), impressions totaled 649,860,

a 3.9% increase. The boost was especially pronounced in LinkedIn which saw a 435% bump totalling 164,051.

Engagement

46.5%

The three channels racked up a total of 27,608

engagements on owned, organic content, more

than 52% higher than the previous period. The

engagement rate reached 4.2%, a 46.5% rise.

106.8%

Link Clicks

Trafﬁc from social posts across Facebook and

LinkedIn amounted to 6,029 clicks, a 106.8%

improvement.

Photos provided by American Distilling Institute

increased audience

Follower’s ballooned up 24% across Instagram, Facebook,

and LinkedIn through the year. Net audience growth rose

48.9% over the previous year. LinkedIn saw the greatest

increase with 102.1% audience growth. Instagram bumped

up by 14% while Facebook rose by 11%.

In this case study, I looked at data from October 1, 2022 through September 30, 2023 and the organic content created across Facebook, LinkedIn and Instagram. ADI set goals around posting cadence with the aim to drive trafﬁc to the organization’s website and increase both membership and engagement.

Courtney Kittel is a copywriter, creative strategist and content creator best suited for brands with an edge, a sense of humor and/or black cat energy. She provides companies worldwide with many services, including copywriting, social media, content, SEO, marketing & creative strategy and more. When she’s not making your brand money, she’s pursuing showbiz as a comedian and singer (but not at the same time) . She currently resides in Los Angeles, and might be the only person who walks and wears copious amounts of sunscreen.

EMAIL COURTNEY@COURTNEYKITTEL.COM TO DISCUSS YOUR BRAND’S SOCIAL MEDIA + CONTENT STRATEGY

SOCIAL MEDIA PRICING

EVERY PACKAGE INCLUDES:

Social strategy & planning

TREND RESEARCH

target audience(s) IDENTIFICATION & RESEARCH

Custom graphic design & copy

Scheduling & ENGAGEMENT

Monthly analytics & reporting

BASIC

PACKAGE

12 posts / MONTH
custom graphics & video editing
6 stories / MONTH
2 hours of community engagement
SCHEDULED & PUBLISHED for yoU
Monthly Analytics Reports
monthly check in calls

*3 month contract required

$950 / MONTH

PREMIUM

PACKAGE