CASE STUDY

ABSOLUT GOES DARK

Though Absolut is a giant in the industry, it was facing challenges, as spirit drinkers in the U.S. turned increasingly from vodka to whiskey (and, in particular, to bourbon). From 2010 to 2014, the brand saw U.S. sales (based on distributor tallies) dive 10.7% to roughly 4.1 million nine-liter cases.

In that same period of time, the bourbon category had grown approximately 17 percent and the rye subcategory climbed by a staggering 536 percent (88,000 cases in 2009 to 561,000 cases in 2014).

Cue, Oak by Absolut.

We launched in 6 key markets, partnering with the local distribution teams to sell in Oak by Absolut. We then partnered with those bars to create custom drinks, menus, signage and events to stir excitement and awareness.

CLIENT:PERNOD RICARD-ABSOLUT

WHAT I DID:

Branding, Planning & Strategy, Asset Development, Budget Management, partnerships, campaign Creation, Staffing, event Activation

CASE STUDY

PANTS OFF, PARTY ON

No. The world doesn’t need another celebrity Tequila. But goodness gracious the Tequila industry sure could use a shot of fun. And that’s exactly what Pantalones is: Really good, really clean fun. Pantalones Tequila is smooth, flavorful, and great for sipping, shooting or mixing up in your favorite Fancy Pants cocktail.

I scheduled and staffed over 150 in-store demos in Q1 of 2024 throughout California, Arizona, Nevada, Colorado and New Mexico.

Pantalones sales increased by 26% and resulted in an average ROI of $15,000 per weekend, totaling a profit of over $180,000 in Q1.

CLIENT: PANTALONES TEQUILA

WHAT I DID: Licensing, Asset Coordination, Nationwide

Staffing, demo scheduling, In-Store Demos,

Data Collection

CASE STUDY

WHAT I DID: Activation strategy, planning and scheduling, Asset Coordination, regional Staffing, In-Store Demos, Data Collection, events & sponsorships, Asset creation

Q1 2024 ytd ACTUALS & GOALS- EVENTS

Q1 2024 ytd ACTUALS & GOALS- EVENTS

CASE STUDY

THE WORLD’S BIGGEST ICE CREAM CONE

WHAT I DID: Branding, Copywriting, Event Staffing, PRESS COVERAGE, INFLUENCER PARTNERSHIPS,

Event Activation, Asset DevelopmenT, Budget Management, Campaign Creation, Walmart Partnership, World Record Logistics

CASE STUDY

HERDEZ

With a custom branded delivery truck, we embarked on a 9-week mission to bring HERDEZ’S traditional Mexican salsa directly to communities, in hopes of lifting their spirits and spicing up their day. The campaign encouraged at home cooking and recipe integration by highlighting the versatile flavors and many uses of HERDEZ salsa. Products were handed out alongside different recipe cards and additional ingredients to create the perfect at home family meal. Through strategic outreach, neighborhood deliveries, and tapping into local businesses, Havas Street maximized impact and reach, while maintaining efficient routing and execution

CLIENT: HERDEZ

WHAT I DID: Activation strategy, planning and scheduling, Asset Coordination, Staffing, SPONSORSHIPS, Data Collection, Asset creation, LOGISTICS, BUDGET

9 Weeks

2M Influencer Impressions

50K+ Samples

CASE STUDY

FIRST THURSDAYS WITH AUDI BEAVERTON

It was a summer of luxurious launch parties for Beaverton Audi, showcasing various new vehicles. Every First Thursday, July through September, we activated a posh event that boasted catered small bites, a DJ, and Product Specialists on site to give in depth information to attendees. We registered guests on iPads upon entry to collect leads for Audi's email marketing campaign, and awarded a drink token to attendees who "liked" @AudiBeaverton on Instagram.

CLIENT:AUDI BEAVERTON

WHAT I DID: Activation strategy, planning and LOGISTICS, LEAD GEN STRATEGY & DATA COLLECTION, Staffing, catering & DJ, Data Collection, Asset creation

CASE STUDY

ONE BRANDS, MANY ACTIVATIONS

How do you break through a crowded market that already has a recognized favorite, while trying to create brand recognition and promote a healthier alternative to the norm?

After spending years working the natural CPG industry, the founders of West Peak noticed there weren't many products on the market that had natural ingredients or used real juice. This sparked them to create West Peak, a better-for-you alcohol brand, in a can.

CLIENT:ONE BRANDS (HERSHEY)

WHAT I DID: Activation strategy, planning and scheduling, Asset Coordination, regional Staffing, In-Store Demos, Data Collection, events & sponsorships, Asset creation

CASE STUDY

Catching air on the

ground with alaska

The 20’x20’ Alaska Airlines booth was created to reflect Alaska’s new branding campaign, complete with the updated Eskimo and its vibrant color palette.

Consumers were able to experience innovative perks, such as free power, where they can plug into actual First Class and coach seats, sample Alaska’s signature fruit & cheese platters and sip on Exploration wine served from our snack bar.

A custom Alaska app was created to gain understanding about consumer’s travel habits, offer the opportunity to sign up for Alaska’s newsletter, obtain sweepstakes entries and highlight Alaska’s destinations.