CLM was straight to the point "Looking for ideas…then turn one of those ideas into a funny 30 second tv script. You interested? Oh. timeframe: Ideas next week then final script the following week-earlier better than later."

I said "on it" and got to stepping on a brain dump for a tv spot for the client-The Idaho Lottery for their "Hot Summer Fun Promotion". Their previous spots leaned into comedy (so they called the right gal for the job). After we landed the plane on a concept, I wrote a full script for them.

Here is the final result: